Fortune magazine has named GoTV Networks, a company that provides videos for cellular phones, as one of the top 25 "breakout companies."
"Did you miss Desperate Housewives on Sunday? Don't worry. Soon GoTV, a creator and distributor of mobile content, will make it possible for you to switch on your cellphone and watch a three-minute recap of the show.
"GoTV, a 46-person firm near Hollywood, now distributes movie reviews, sports scores, and headline news to cellphones. Rather than stream live TV to the devices like some of its rivals, GoTV tailors material to fit the screens and attention spans of a mobile audience.
"Among the creations of its Emmy-winning producers are PurePhat, a hip-hop channel; SportsTracker, a source for real-time scores; and, due in July, BoostTV, an MTV-like video program for teens.
"Don't expect images on the little screen to be identical to those on prime time, warns CEO David Bluhm. 'Remember,' he says, 'content changed from radio to TV.'"
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